e-onlinedata Launches Strategic Partnership with buySAFE

Partnership with Leading Trust and Safety Company Will Increase Shopper Confidence, Sales, Repeat Business for e-onlinedata Merchants

PORTLAND, Maine — Oct. 10, 2007 — e-onlinedata, the nation’s leading e-commerce merchant account provider and a wholly owned subsidiary of PowerPay, today announced that it launched a wide-ranging co-marketing program with buySAFE, the leader in online trust and safety. In the new program, merchants approved by e-onlinedata will automatically qualify for a buySAFE-certified account, which will allow them to display the buySAFE Seal on their Web site and bond guarantee in their checkout. Once installed, buySAFE increases consumer confidence, leading to greater Web site conversion, more sales and repeat customers.

“This new partnership represents one more step in e-onlinedata’s commitment to help our merchants and value added resellers (VARs) become more successful,” said Stephen Goodrich, president, PowerPay. “Research has proven that shoppers who are comfortable and confident in the trustworthiness of a merchant are more likely to complete an online purchase and return to make future purchases. We wanted to go above and beyond the industry standard and make it easy for our merchants to offer that level of consumer protection through buySAFE.”

e-onlinedata merchants who choose buySAFE will be designated with the buySAFE Seal, which certifies that the merchant is trustworthy, reliable and continuously monitored, and that its customers’ purchases can be fully guaranteed with a bond from buySAFE and its surety partners Liberty Mutual, Travelers and ACE USA. With trust an increasingly important concern for online shoppers, the buySAFE Seal can make the difference between an abandoned shopping cart and a completed customer checkout. buySAFE also offers resources for verifying seals and reporting problem transactions.

“Through this relationship, e-onlinedata is showing why it’s become one of the premier providers of Internet-based merchant account services,” said Jeff Grass, CEO, buySAFE. “The company is offering its merchants the kind of risk-free shopping environment many online customers demand and others simply prefer. That kind of trust translates to higher sales and a safer e-commerce environment for all parties.”

buySAFE’s Seal and bond guarantee is now available to any e-onlinedata-approved merchants. Additionally, buySAFE merchants are eligible for discounted pricing on e-onlinedata’s suite of e-commerce payment processing solutions.

About e-onlinedata
e-onlinedata, a wholly owned subsidiary of PowerPay, is the nation’s most trusted Internet-based merchant account provider and the largest reseller of Authorize.Net payment gateways. PowerPay is one of the fastest-growing providers of integrated e-commerce and retail payment solutions in the United States. Founded in 2003, PowerPay offers a broad portfolio of payment processing solutions to merchants via four major acquisition channels: e-commerce, software developers, financial institutions and direct merchant-level sales. Additionally, the company is one of the few payment processing organizations with total in-house merchant underwriting, risk management, customer service, technical support, information technology, product development and inside sales departments. The Portland, Maine-based company supports all major credit and debit cards, electronic benefits transfer (EBT), recurring bill payment and a variety of card-based payments. Together, PowerPay and e-onlinedata deliver comprehensive, innovative solutions that help customers grow their businesses and improve bottom lines. For additional information about e-onlinedata and PowerPay, please visit www.e-onlinedata.com or www.powerpay.biz.

About buySAFE
buySAFE, Inc. is an expert at ensuring safe, reliable and virtually risk-free online shopping. buySAFE and its surety partners — Liberty Mutual®, Travelers®, and ACE® USA — certify online merchants to ensure that they are trustworthy and reliable, monitor them continuously, and stand behind the certification by guaranteeing a shopper's purchase with a bond, up to $25,000. buySAFE is the only company in the world that provides online merchants with an explicit third-party endorsement of their reliability and trustworthiness, backed by a bond guarantee. 

buySAFE has been proven to increase buyer confidence by providing certified merchants with the buySAFE Seal for display on their Web site and by enabling shoppers to guarantee their purchase with a bond. buySAFE also benefits merchants because shoppers are more likely to buy when they have trust and confidence that the merchant will perform as promised. With increased buyer confidence, buySAFE Merchants typically enjoy higher Web site conversion, more repeat buyers and a better ROI on all their marketing dollars. buySAFE has guaranteed more than 13 million online purchases with a surety bond. buySAFE is headquartered in Arlington, Virginia. More information is available at www.buysafe.com.

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