PowerPay Direct

January 22, 2009 - Inaugural Edition

PowerPay Direct is the only single source provider solely dedicated to the Direct Response industry, with a wealth of DR knowledge we love to share!

We want to help take your DR business farther, faster. PowerPay Direct goes beyond payment processing to help increase your sales... and your success!

Introducing PowerPay Direct’s brand new monthly communication geared to the Direct Response industry.  We’ll offer advice, product knowledge and cutting-edge trends that are hot in the DR industry today. Each month, we’ll feature a  product designed to help you grow your business and reduce costs; we’ll talk about industry issues and educate you about the fast-paced world of Direct Response. This month we'll focus on two of our 2008 events and where you can find us in 2009.

Contents:

  • ERA Show 2008 Recap

  • Holiday Mixer 2008 Recap

  • Upcoming Shows

ERA Show 2008 Recap

Got lobster? That was the theme of the PowerPay Direct booth in Las Vegas at the ERA show last fall.  We gave out 400 vouchers for a lobster dinner for two, just for new merchants and prospective referral partners who wanted to learn more about PowerPay. Since the ERA show in Las Vegas, the PowerPay Direct team has been busy signing up merchants, making lasting referral partnerships and meeting with new businesses every day. Between a busy show floor and fantastic networking parties, ERA 2008 kept us all busy post-show. It’s a new year and we're enthusiastic about the countless ways we have to help our new merchants and referral partners become more successful in growing their direct response business.

 

 

(Left to right) Brian Wood of PowerPay Direct and Sam Cantonese of Infomercial Monitoring Service

 

 

(Left to right) Sonya Messer of PowerPay Direct, Seth Proper of PowerPay Direct, Julie Smith of PowerPay Capital, Alison Schmidt of PowerPay Direct, Lisa Fisher of PowerPay Capital, Michelle Boudette of PowerPay Capital, Lisa Valentine of PowerPay

Holiday Mixer Recap

Over 80 Direct Response movers and shakers braved the Ice Storm of 2008 to attend PowerPay Direct's first ever Holiday Mixer! Held at The Regency Hotel in Portland Maine’s Old Port District, the sold out event attracted DR leaders in the New England region. Major Sponsor Response Magazine and Sponsors Ship-Right Solutions, Strategic Media and Digital Broadcast Network were all on hand to mix and mingle in the festive atmosphere. John Yarrington, Publisher and Adam Carrillo, National Sales Executive, both of Response Magazine made the trip out from sunny California to meet and greet with hearty New Englanders as the snow fell outside. The successful networking event gave attendees the opportunity to catch up on business partnerships, as well as the chance to forge new affiliations.

 

 

 

(Left to right) Fern Lee of Factor Nutrition Labs, Michelle Boudette of PowerPay Capital, Robert Russo of Digital Broadcast Network, John Yarrington of Response Magazine, Brian Wood of PowerPay Direct, Drew Graham of Ship-Right Solutions, Jeff Small of Strategic Media, Adam Carrillo of Response Magazine

 

 

(Left to right) Eric Crouse of 3V Marketing, Steve Edelstein of The Logical Step, John Yarrington of Response Magazine

Upcoming Shows in 2009

Mark your calendars for these upcoming industry shows.
Look for the PowerPay team!

e-Tailer Summit
Intercontinental Hotel Miami – March 1-3

ExpoWest
Anaheim Convention Center – March 6-8

International Home & Housewares Show
McCormick Place Chicago – March 22-24

Response Expo
Hilton San Diego Bayfront – May 19-21

ERA Annual Convention
Paris Hotel in Las Vegas – September 13-15

Here is what some of our customers have to say about us…

“The highly acclaimed Lobster Promotion”

“Alison, just a brief note to thank you so much for the gracious gift of the lobsters! ...Having been in the DRTV business for over 32 years, I can unequivocally state this is the nicest "incentive" premium in the history of the industry. Many thanks again and I wish you every success in the industry. If I can refer anything to you during my consulting endeavors, I certainly shall and, actually, it has nothing to do with the now eaten lobsters. It is the sincere enthusiasm and knowledge you showed at ERA.”

George W. Smith, GWS Consulting

Contact the PowerPay Direct Response Team:

Website: powerpaydirect.biz
Email: directresponse@powerpay.biz
Phone:  (877) 238-3525

 
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