PowerPay Direct is the only single source provider solely dedicated to the Direct Response industry, with a wealth of DR knowledge we love to share!

We want to help take your DR business farther, faster. PowerPay Direct goes beyond payment processing to help increase your sales... and your success!

Industry Expert Spotlight: On-Line Technologies, Inc.

Customers Rule: Especially in tough times
by Dan Perreira

While nobody embraces the thought of increased customer complaints, smart retailers understand that the lessons of survival are often hidden in those complaints. We spend a huge amount of money to attract each customer and make that first sale. We need to understand that each customer’s value is far greater than the value of one sale. The real value is in the lifetime purchase potential that each customer offers us if we treat them properly.

A growing cause for customer complaints is ‘failure to deliver on time’ or ‘failure to deliver, period’. These customers are less likely to be looking for a better deal, but instead, angry that their expectations of delivery have not been met. While there are lessons to be learned from these customers as well, it is far more difficult to save these customers or the sale. A far better step would be to make sure that delivery expectations are realistic and that sales people are setting those expectations properly. One great tool is to make sure everyone in your organization knows the FTC’s Mail Order Rules. These rules apply to mail order, telephone and internet sales and set minimum standards for Direct Response companies. Click for a free copy of “A Business Guide to the Federal Trade Commission’s Mail or Telephone Order Merchandise Rule”.

Dan Perreira has over 10 years experience in the Direct Response industry. He is currently in charge of client/vendor relations at On-Line Technologies, a software development group located in Scarborough, Maine that specializes in the “On-Line” delivery of customer contact center solutions.

Featured Article

The ten best infomercials of the decade A top 10 list just wouldn’t be complete without mentioning some of the worst infomercials of all time. Courtesy of Kypost.com and twoonefivemagazine.com, these best and worst lists provide a great round-up of some of the most ingenious DR products ever.

Click here for the best

Click here for the worst

Survey Question

What’s the most important feature you look for in a payment processor?

Click here to submit your answer

Webinar: From Interchange to PCI Compliance
What business owners and merchants need to know about credit card processing

Are you interested in getting a refresher on Interchange fees? What about terminals, minimizing chargeback risk and PCI Compliance for your merchants?

Join Derek Cyr and Jaime Woollard of PowerPay for this hour long webinar Thursday, February 4^th, 2010 at 2pm EST.

This webinar is sponsored by PowerPay, The DMA Catalog & Multichannel Marketing Council and The DMA Retail Marketing Council

There is a cost to attend this webinar, please click the link below for more information:

DMA Webinar Information

Upcoming Industry Shows:

ERA Great Ideas Summit in New Orleans February 1-3, 2010

Join us in the Big Easy! Your PowerPay Direct team will be in New Orleans to attend the ERA Great Ideas Summit Monday, February 1^st to Wednesday, February 3^rd. We would love to meet with you!

Contact sproper@powerpay.biz to schedule an appointment.

ad:tech 2010 Conference in San Francisco, April 19–21, 2010

Join the PowerPay Direct team in San Francisco for the largest gathering of online marketers! All Media Brands, agencies, publishers and service providers come together to share, network, learn and do business.

Contact sproper@powerpay.biz to schedule an appointment.

Give us a shout – we look forward to working with you!

Call us, email us or visit us online!